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New Book. Coming September 2026.

Too Nice for Leadership.

A book about standards, hard conversations, accountability, boundaries, culture, and leading people without losing them. From the author of Too Nice for Sales.

The Premise

Most leaders are not unkind. They are vague.

Vagueness is the most expensive thing a leader does. It looks like patience. It feels like grace. It costs the team trust, time, and standards. The leader who avoids one short hard conversation pays for it a hundred times in long quiet ones.

Too Nice for Leadership is still in development, so this page tracks the stable spine rather than treating the current manuscript as final. The book is about how to say the hard thing, kindly, on the record, and early enough that it still does some good.

From sales to leadership

The second book has a first-book foundation.

Too Nice for Sales established the core posture: ethical sales through clarity instead of pressure. Too Nice for Leadership expands that posture into standards, accountability, boundaries, culture, AI, and the decisions leaders avoid when they want to stay liked.

PR Newswire book announcement

Author of Too Nice for Sales

A public book announcement identifies Barry Jenkins and his book Too Nice for Sales.

Ylopo profile

Head Realtor in Residence at Ylopo

Public Ylopo profile describes Barry as training users, assisting with product development, and supporting platform evangelism.

What the Book Covers

The work the team meeting keeps avoiding.

  1. 01

    Standards without shame

    How to hold a high bar without using fear, guilt, or motivational theater.

  2. 02

    Hard conversations, kindly

    A short structure for the conversation you have been delaying.

  3. 03

    Boundaries that read as respect

    Saying no in a way that protects the relationship instead of damaging it.

  4. 04

    Culture as the sum of small clarities

    Why the leader is named first, and why standards live in calendars, not posters.

  5. 05

    Leading people through AI

    What only a human leader can still do once the tools have raised the floor.

The Launch Runway

How the book arrives, in order.

NowThe runway

The manuscript is early and will continue changing. The stable ideas are being road tested in keynotes, videos, essays, and leadership conversations.

Spring 2026Revision and reader feedback

The book moves through feedback, tightening, and real-world testing. Newsletter subscribers will be the first group invited deeper into the process.

Summer 2026Launch material

The public launch language, podcast angles, event topics, and preorder path become more specific as the book gets closer.

September 2026Launch

Too Nice for Leadership arrives. Keynote tour, podcast circuit, and the team leadership cohort begin.

Frequently Asked

About the book.

When does Too Nice for Leadership come out?
September 2026.
Is this book only for real estate leaders?
The examples come from real estate teams, where the work began. The principles apply to any leader who has to hold a standard, have a hard conversation, and lead people without losing them.
How is this book different from Too Nice for Sales?
The first book taught the ethical sales foundation. This book expands the idea into standards, accountability, boundaries, culture, and the harder conversations that come with leading other people.
Can I pre order Too Nice for Leadership?
Pre order details will be announced through The Too Nice Letter after the manuscript moves further through revision and production.
Will there be a launch list or early reader program?
Yes. The timing and structure will be announced through the newsletter as the launch runway becomes more concrete.
Leadership pillarSee the FrameworksJoin The Too Nice Letter